About Now What HR
Meet Amanda Duff, M.S., SHRM-CP
Amanda is a seasoned HR leader and consultant with over a decade of experience helping individuals and businesses navigate the complexities of the workplace. Her career began as a Tax Accountant at EY, where she quickly discovered a passion for fostering connections, driving growth, and creating meaningful change within organizations.
She holds a master’s degree in Human Resources and is SHRM-CP certified, equipping her with both the academic expertise and practical know-how to deliver impactful results. With extensive experience as a Senior Director of People Operations and HR, Amanda has worked closely with professional services firms and other businesses to optimize HR processes, empower leaders, and cultivate environments where teams can thrive.
Through her HR consulting practice, Amanda is dedicated to helping organizations achieve their goals, one strategic decision at a time.
Our Mission
At Now What HR, our mission is simple: to empower organizations and individuals to thrive. With over 15 years of combined experience, we prioritize delivering real results and effective leadership development. Our committed team is dedicated to enhancing HR practices for organizations of all sizes while also providing invaluable support to individuals in their career growth journeys.
We aim to simplify the complexities of HR, making it not only more effective but also precisely tailored to meet the unique needs and goals of each of our clients.
Custom HR Solutions for Your Needs
Our Services
At Now What HR, we deliver results-driven solutions for businesses and individuals
Leadership Coaching
Recruiting Optimization
Performance Review Process Design
HR Acquisition Consulting
Audit & Compliance Reviews
For businesses, we specialize in creating tailored HR strategies that align with your goals. Whether it’s optimizing processes, supporting leadership development, or ensuring compliance, we understand your unique needs and deliver practical, actionable results.
For individuals, whether you’re navigating career transitions, developing leadership skills, or seeking personalized coaching, we provide the guidance and tools to help you succeed. Think of us as your mentor on call, empowering you to reach your full potential.
From Side Hustle to Full Hustle: The Entrepreneurial Journey
Amanda Duff sat down with Shannon McLay for a Martinis and Your Money podcast all about turning a side hustle into a full-fledged business.
In this episode, Amanda shares her journey of launching an HR consulting business—an unexpected but fulfilling process. From helping small businesses with HR policies to offering career coaching, Amanda discusses the ups and downs of building a business while balancing life.
Whether you’re curious about side hustles or thinking about launching your own, this episode is packed with valuable insights and inspiration you won't want to miss!
“We recently connected with Amanda Duff and have shared our conversation below.
Hi Amanda, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
I get my resilience from knowing that, at the end of the day, the only person I can truly rely on is myself…”